Episode 020: Fundraising Freedom with Mary Valloni

Episode Takeaways:

  • Successful fundraisers have a plan and they execute it.
  • Most supporters don't care about your lifestyle, they care about your vision.
    • Don't tell them about things that they don't care about. 
  • When sharing your vision, many times it's not about what you say, but how you say it.
  • Be yourself, not who you think the potential donor wants you to be.  
  • Share your stories from beginning to end - walk people through the journey.
  • Go beyond the newsletter - the key to fundraising is relationship.
    • Do you care about them even if they're not giving?
  • You need a team. You can't go at this alone. 
    • Find someone who is completely on board and let them help you share the vision and speak on your behalf. 
    • This helps you do this for the long-haul. 
  • Desperation repels people. Be wise and confident in how you share your vision and need.